Why Traceability? for HarvestMark

Here's the latest and greatest. An animation I did with Kamp Grizzly for HarvestMark. Work is CRAZY BUSY right now. But fun. We're making all sorts of things and it is satisfying to create stuff like this. This is the first animation/motion graphics piece I've ever done. I think it turned out really well.

You can now find HarvestMark traceable enabled produce in all Kroger stores. They own stores like Ralphs, Fred Meyers, Kroger, and so on. They did $78 billion worth of business in 2008. That's a lot of produce. Go to your local market and trace some food. This HarvestMark thing I've been working so hard on seems to be catching on. We've got a long way to go, but we're moving forward.

Enjoy the video. It was a blast to make.